To empower individuals and organisations with solutions on digital games supported by empirical data and scientifically proven methodologies, based on a holistic and multi-modal work approach that considers perception, cognition, affect and behaviour.
To maximise the benefits and overcome the challenges related with the ever-changing digital gaming technologies.
Projects and impact
I have appeared on numerous media since 1999 talking about the psychosocial implications of the Internet and video games. This includes TV, radio and newspapers in Mexico, UK and worldwide.
My research has been featured in books about everything from video games, the evolution of the senses and a science fiction book; reports (Lloyds emerging risk report (2018) and a POSTnote by the United Kingdom’s Parliamentary Office of Science and Technology (2012).